[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Felicia SavageMay 29 2013
...by an organization outside of a brand, like paid search ads, affiliate advertising and YouTube commercials. These two digital media types can be effective, but they also require an investment in time and resources, both internally and externally. But with earned media, a brand can cover an amazing a...
By Joel WindelsMay 30 2013
...m the litany of Twitter-enabled services, so that companies in the search for a tool are able to see which are accredited from the platform itself; an official stamp of approval from Twitter, if you like. As per the Twitter Certified Program charter, the primary benefits of the enhanced relationship...
By Doh Young JungJun 17 2013
...step further from textual searches to more content-based searches. It can show you particular pieces of content that are resonating amongst Twitter audiences. For example, here we see that the Verge’s report on Mac Pro is the most tweeted content regarding WWDC. The Insights component is also a great...
By Hannah TregearJul 5 2013
...2,227 mentions) Key fact: Forums and reviews were common for shampoo chat in general, but especially for coloured hair. Demand outweighed supply for online advice. Sensory Feedback A search for discussion around the touch, scent and sight about shampoo (total 19,301 mentions). Key fact: 70% of sh...
By Luisa BarwinskiAug 6 2013
...ng and specific in order to capture all the data. Search terms included “#vemprarua”, “vinagre” and “20 centavos”. I also applied some filters to check the most “effervescent” cities in Brazil; São Paulo and Rio de Janeiro had the largest amount of mentions and the biggest violence rates. When there...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
