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[New Report] State of Social 2025

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blog article

Online Reputation Management in the Financial Services Sector

Marketing

By Chelsea FearFeb 12 2014

...ges and opportunities that the financial sector faces in regard to the social media revolution, download our latest report below [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/financial-services/” button=”GET THE REPORT” title= “Don’t let change disrupt your bottom line” image=”https:/...

blog article

10 Powerful Ecommerce Marketing Trends for the Future

Marketing

By Kinjal AdesharaMar 3 2014

...e customers. These are some of the most important trends that will have a huge impact on ecommerce marketing in the future. As you can see, some of the trends have been gaining steam for years: mobile, paid ads, personalization and marketing automation. While other trends like speedy delivery, wearab...

blog article

Why Your Social Media Stats Aren’t as Good as You Think They Are

Marketing

By Chelsea FearMar 17 2014

When I dive into a Brandwatch dashboard, what I normally expect to see is Twitter dominating the mentions count. Every brand likes to think they are doing well, and seeing your Twitter metrics increasing over time is surely an indication of what a splendid job you are doing, right? Wrong. You should...

blog article

The Trick to Generating More Branded Discussion Online

Marketing

By Ruxandra MindrutaMar 24 2014

...us that two of the hashtags we’ve created, #brandwatch and #brandwatchtips have been adopted by our followers very quickly, which is always an excellent sign: our audience is active, engaging and highly responsive to our Twitter activity. Similarly, SXSW was a recurring theme, but one story about Tu...

blog article

Admit It, You Need Help Spotting Trends in Social Media

Marketing

By Iris VermerenMar 26 2014

...is it that you’re looking for? To identify what’s trending, search for keywords such as: social #hashtags industry phrases thought leaders celebrities acronyms trending topics competitors industry organizations (etc.) No matter which platforms or tools you’re using, it’s essential to dig into a gener...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.