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blog article

9 Social Media Data Analysis Steps for Marketing Intelligence 

Marketing

By Jillian NeyOct 3 2017

...analysis. I advise looking for the context of the communication – discourse analysis on all the comments. I talk more about this step in my interactive PDF and get you to map out your thinking. Step 8: Interpretation Your work doesn’t stop at analysis, you need to interpret what this means. I often s...

blog article

B2B: 8 Reasons Why Your Sales Team Might Be Losing Pitches

Marketing

By Sean CampbellNov 28 2017

...sell to important stakeholders such as senior IT managers and business leaders, sales reps need to be capable of thoroughly answering each of their questions. However, it’s unusual for a single sales rep to have enough knowledge and context to do this well all on their own. That’s why it’s smart to...

blog article

New Research: Using Social Data to Provide a Better Commute

Marketing

By Rebecca BeregovichJan 30 2018

...onductor about it. Delays also caused three other commuter complaints: being stuck in tunnels or on the Manhattan bridge, being jostled around as the train started and stopped abruptly, as well as causing crowded trains and subway platforms. Folks weren’t too keen on that subway stink either. Here ar...

blog article

More Tabs, Please #10: Dust Kings, Fake Bars, and Leningrad

Uncategorized

By Josh BoydFeb 9 2018

...hings about Twitter is the proliferation of weird comedy ideas that you and your mates would joke about in the pub somehow getting tens of thousands of followers. A prime example is Titular Lines. The premise is simple. Take the name of a film, create a fake quote for the film using it’s title, then...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.