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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How Social Media Intelligence is Adding Value in the Third Sector

Marketing

By Iris VermerenAug 5 2013

...ey to help children in need.” Monitoring other not-for-profit bodies is essential to get a greater insight into a brand’s own data and messages that have proved successful elsewhere. The results will help World Vision optimize strategies across its numerous departments as it continues to expand in mo...

blog article

How Social Media is Changing the World [infographic]

Uncategorized

By Iris VermerenAug 20 2013

...ws, telemarketing, direct mail, and PPC and the lead conversion rates are 13% higher. On Facebook, brand posts reach their target audience within half-an-hour. Feast your eyes upon this infographic to see the rest of the stats we haven’t specified: Read more: 96 Amazing Social Media Stats for 2016...

blog article

Instagram: The Brands Getting it Right

Marketing

By Anna FrancisSep 24 2013

...ign and customise their own shoe, all through the comfort of Instagram. Users selected a photo from Instagram to be used as a background for their Nike Air model which was then customised based on the colours in the photo. Once designed users could share their creation with the whole community as wel...

blog article

PR is Changing: Online Press Clippings & How to Adapt

Marketing

By Iris VermerenOct 10 2013

...tasets, including multiple layers of smart pattern-matching algorithms and keyword-density checks to detect SEO text. Share and Archive News Articles Once you’ve analysed the top sites mentioning your brand, you might want to archive specific articles or share them with anyone in your team. Our workf...

blog article

10 Reasons Why GIFs Are a Gift for Brands in Social

Marketing

By Steve RichardsNov 19 2013

...in minutes. There’s no need for brands to rely on searching through Tumblr and Google for pre-existing GIFs. Another factor holding back brands may be fears of legal issues from using pre-existing GIFs – a brand needs releases from actors, copyright holders and the GIF creator. There are, however, a...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.