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[New Report] State of Social 2024

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blog article

How To: An Intro Guide for Creating an Insights Center of Excellence

Marketing

By Dinah AlobeidApr 27 2017

...a front seat to its transformation from the event-based command center to a data insights Center of Excellence — from the lens of both “center” as physical space and as a hub of organizational structure. I asked Michael to give us his experienced purview on creating an insights CoE. An insights Cent...

blog article

Break Down Data Barriers: Dealing with the Insights Sharing Dilemma

Marketing

By Dinah AlobeidJul 14 2017

...als working in consumer insights teams. Achieving company-wide cut-through to secure sponsorship and the attention of C-suite employees/executives/key stakeholders is paramount to a successful data-driven insights strategy. In this second installment of our Insights Center of Excellence Q&A blog seri...

blog article

A Journey Through Time: A Brief History of the Data Visualization

Marketing

By Emma ShanahanAug 10 2017

...ed hugely, think infographics and network graphs, command centers and war rooms. The internet and digital media have allowed for a free flow of information and ideas, meaning it is easier than ever to learn from others. New ways of presenting data cater for instant insight that can be distributed any...

blog article

Beyond Angry Birds: What’s Next For Rovio Entertainment? And Can Data Help?

Online Trends

By Gemma JoyceSep 8 2017

...through the levels, Angry Birds 2 opted for a free-to-play system with in-app purchases. This kind of model differs from the blockbuster games you might buy for your PS4 where you pay a flat fee for the basic game and aren’t generally required to pay more to play the game enjoyably, successfully and,...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.