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[New Report] State of Social 2025

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blog article

Turkey is all a-Twitter: The Politics of Social Media

Marketing

By Dinah AlobeidMar 25 2014

...n? Did anyone even care? What was going on!? Brandwatch was on the case… Having built the Brandwatch system for the purpose of monitoring real world events, we were keen to put our technical muscles to work and analyze relevant data to quickly determine how the ban had affected Twitter usage in Turke...

blog article

Frosty’s, Finales & Social: Wendy’s Serves Up #HIMYM Tweets

Online Trends

By Dinah AlobeidMar 31 2014

...l media command centers are at the center of this trend, and have been proliferating across every industry from travel to financial services to food and beverage companies. Capitalizing on the highly anticipated (by some) How I Met Your Mother series finale airing tonight, fast-food chain Wendy’s iss...

blog article

Social Media, Search Marketing and Ron Burgundy

Marketing

By David CarrilloApr 10 2014

...a sophisticated set of query operators. Yay Brandwatch! Pro Tip: Looking for more content opportunities? Here are 7 ways to generate content ideas people actually care about. 3) Supplementing Cross-Channel Campaigns   Back in 2011, Jim Lecinski of Google published a book titled ZMOT: Winning the Zer...

blog article

How Airlines Can Use Social Listening to Boost Online Reputation

Marketing

By Ruxandra MindrutaApr 30 2014

...active airlines have a better reputation?   Brandwatch research reveals that indeed, airlines with an effective social media presence garner a much more positive customer service reputation than those that are less active. While it is indisputable that a traveler’s customer service experience doesn’...

blog article

The Four Rs You Need to be a Modern Marketer

Marketing

By Joel WindelsApr 25 2014

...as a reader? Well, it’s indicative of an emerging trend. Any old brand can ‘be human’, ‘use hashtags’, engage in a ‘two way conversation’ and all the other trends spouted at marketing events in 2010. Being innovative and different is hard. If you’re looking for the next level in brand marketing, it’s...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.