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Worried your competitors are going to get the jump on you? This five minute guide will take you through how to track your rivals, understand their audiences, and make sure newcomers don’t surprise you. In this guide, we analyze online conversations to show brands how to evaluate their competition by...
...We compare the Southwest Airlines and JetBlue Airways brands on conversation topics, sentiment, and demographics. We also wanted to find out what North American consumers thought of the budget airlines. What do North American consumers think of the region’s leading budget airlines?...
By Gemma JoyceJun 5 2019
...In which we chat with Kaylea about how she’s risen through the ranks of Porter Novelli while keeping her hand in the data...
By Samuel BocettaJun 21 2019
...Guest blogger Samuel Bocetta shares his tips on the basics of influencer marketing...
In the massive global industry that is sportswear, Nike and Reebok are two of the most prominent brands. But which fares better in the arena of public opinion? In this guide we'll compare: Shifts in discussion levels over time for each brand The sentiment of discussions around the brands Major topic...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.