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[New Report] State of Social 2024

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blog article

The Lifecycle of a Hijacked Hashtag and What It Means for Your Brand

Marketing

By Sarah BarberMay 23 2014

...hotoshopped parodies. After all, the social media community flexed its muscles with Michelle Obama’s #bringbackourgirls photo only days earlier.   2/ Be Specific   With the knowledge that you can’t control how people use your hashtag once it’s released, it may be wise to try and limit the range of po...

blog article

A Passion For Food: Mitigating Risk in The Food & Beverage Industry

Marketing

By Hannah GodfreySep 26 2014

...Her strategy to do this is to go directly to the companies themselves using social media. This can pose serious risk for companies in the space. For example, earlier this year Whitewave Foods was targeted by Vani Hari and her #foodbabearmy as their products Silk and Horizon contained Carrageenan – a...

blog article

Life just got a little easier with Brandwatch for Agencies

News

By David EsbinDec 11 2014

...ement, and client-friendly billing options, you can amplify account growth with social media intelligence from Brandwatch. [bw_banner_cta type=2 url=”https://www.brandwatch.com/brandwatch-for-agencies/” title=”Brandwatch for Agencies” button=”FIND OUT MORE”]Get the edge to pitch, win, and grow your a...

blog article

Marketing: What Makes a Nearly Perfect Branded YouTube Channel?

Marketing

By Ernest ThompsonJul 29 2015

...ered in the logo. Here’s a typical video: https://www.youtube.com/watch?v=125gutRd8rk Not one single second goes by without the Red Bull logo on screen. Ok, so you can’t afford to sponsor your own flying team. Bummer. What you can try is a simple trick that you’ll see them do at around the 46 second...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.