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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

Singapore: Will Covid-19 Change Consumer Behaviour in the Long Term?

...f consumers who planned to change jobs in 2020 pre-outbreak still plan to 56% think they’ll be spending less on holiday gifts and celebrations this year compared to last year 55% think it’s more important that the products they buy are healthy now than pre-outbreak 68% of new online clothing consumer...

Report

The Researcher of 2023

Learn how research and insight industry professionals are thinking about the tools, resources, and behaviors that will enable success in 2023. You’ll read about: A look back at 2022: What worked, and what are the knowledge and resource gaps that need to be addressed? What should research and analyst...

Report

Spending, Saving, Investing: Consumer Trends Around Financial Services in 2022

...ou’ll learn about: The payment methods that are seeing growth in consumer interest How different generations are discussing spending vs saving What’s been trending in conversations about investing, including topics like beginner investors, crypto, and NFTs How have conversations and perceptions aroun...

Report

10 Consumer Tech Trends to Watch Out for Right Now

...is report, you’ll learn about: Consumers' preferences regarding energy efficiency The demand to make video games more accessible The emotional landscape around metaverses How consumers enhance their at-home TV viewing experiences And much more Discover the latest trends in online consumer tech conver...

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Case Study

British Red Cross

...s a historic charity taking a modern approach with social. The organization helps people in crisis, whomever and wherever they are, responding quickly to disasters and working with international communities to prepare for future crises. When Hurricane Sandy hit in 2012, conversation online surroundin...

Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

Guide

The Guide to Smarter Reporting for Agencies

Overcome common agency pain points and save time with live data reports that give you metrics on exactly who has engaged with your work. Impress clients Close the feedback loop Drive accountability Optimize content Strengthen relationships Create time efficiencies Stop wasting time on time-consuming...

Guide

Bringing Together Structured and Unstructured Data

We are surrounded by data. Managing it all in useful ways seems to be a defining challenge of our time, but there are solutions. In this guide, you’ll learn: The differences between structured and unstructured data The benefits of bringing together both types of data Why it’s a bad idea to omit one...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.