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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Using Social Media Analytics to Amplify the Voice of the Customer

Listening to your customers is massively important and can't be underestimated. We explain how finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to...

Guide

Social Listening in Practice: Logo Recognition

As the technology improves, so do the marketing opportunities. This guide explores the growing need for logo recognition and image analysis, and outlines three logo recognition use cases that are invaluable for enterprise companies. As technology improves, so do the immense marketing opportunities....

Guide

9 Useful Client Retention Strategies for Agencies

Retaining clients is cheaper than acquiring new ones. In this guide, you’ll find powerful strategies to help you retain clients and drive your agency's success. You’ll learn about: How client retention impacts your agency's success and profitability Effective client retention strategies to keep clie...

Case Study

American Airlines

Report

The Best Brands and Sectors for Customer Experience 2021

...as we head into 2021? How has the pandemic impacted customer experiences across different sectors? We analyzed a year’s worth of consumer feedback around the world’s biggest brands to find out which sectors and companies are creating the most positive experiences....

Report

Consumer Tech: What’s Changed in 2020?

In this report, you'll discover how consumers' tech needs are shifting as we head into 2021. You'll learn: 20% of global consumers say personal tech has become more important to them since the start of the pandemic Battery life is the single most important aspect for global consumers when it comes t...

Report

New Research Reveals How Consumers View Brand Purpose in 2020

What do consumers think about the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you'll learn: How negative associations with profit are building That consumers are more likely to trust safety measures put in place by employers and busin...

Guide

Embedding Innovation into Your Marketing

According to Gartner, 20% of marketing budgets are spent on “innovation”. So, why are CMOs still struggling to innovate? In this guide, learn how to define innovation and get the goals, tools and skills needed to make lofty priorities into reality. Learn how to define innovation and get the goals, t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.