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blog article

Why Has Twitter Suddenly Gone Wild For P.F. Chang’s?

Online Trends

By Marcus BeardDec 16 2014

...anted further down the line. (Though, most ‘prime social real estate’ is frozen, with users – like the coveted @JamesBond – leaving their accounts to die. A very real tragedy of our time.) Back in 2007, the San Diego Chargers had the luxury of employing an ‘Online Initiatives Manager’, Joel Price, a...

blog article

7 Things You Need To Know About Infobitt: The Wikipedia of News

Marketing

By Marcus BeardDec 22 2014

...he ones that weren’t obvious already. With a live feed of first-hand reports, pictures and videos from important events, there’s little room for ambiguity. It is difficult to skew a story in your favor if your reader can watch it unfold, live, in another browser tab. Many publications have responded...

blog article

Data Labs: Unveiling the UK General Election 2015 Topics Whale

Online Trends

By Matt PearsonApr 29 2015

...The “whale” nickname came from the way new topics feed in from the bottom of the stream, and so create this rather cool ventral-groove effect. The whale’s-eye view of the election is a subtly different story than the buzzboard, where the tracked topics are the results of specific Queries. The whale’s...

blog article

Meet the Experts: A Day in the Life of Professional Services

News

By Gemma CooperJun 11 2015

...he stages of their consumers path-to-purchase and feed the results back to their product and marketing teams. We came up with an approach that they really liked and accepted to trial. From this setup solution they discovered some very useful social intelligence about why some consumers decide not to...

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