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[New Report] State of Social 2025

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blog article

Understanding Sentiment Analysis: What It Is & Why It’s Used

Marketing

By Kristian BannisterFeb 26 2018

...is prone to error and often needs a human eye to watch over it. At Brandwatch, we give users the opportunity to redefine sentiment if they believe that it has been wrongfully categorised. Beyond reliability, it’s important to acknowledge that human’s expression doesn’t fit into just three buckets; n...

blog article

Somebody Fix the Telescreen: Televisions Borrow From Orwell

Online Trends

By Marcus BeardFeb 11 2015

...le too deep into our personal lives. Watching you watching me Samsung has caused the latest controversy with its newest suite of voice controlled televisions. Like the Microsoft Kinect, Samsung’s voice activated sets are always listening, ready to hear what you want to watch next. People are worried...

blog article

New: Our Location Capabilities Are Putting You On The Map

News

By Nick TaylorMay 5 2015

...ows continent outlines. US State Map Tile in Brandwatch Vizia Via feedback from multiple US clients we prioritized building a US State Map Tile, which shows a heatmap of Tweets from a particular Query. This is particularly powerful because you can uncover new trends within states, and do a deep dive...

blog article

New: Our Location Capabilities Are Putting You On The Map

News

By Nick TaylorApr 1 2015

...ows continent outlines. US State Map Tile in Brandwatch Vizia Via feedback from multiple US clients we prioritized building a US State Map Tile, which shows a heatmap of Tweets from a particular Query. This is particularly powerful because you can uncover new trends within states, and do a deep dive...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.