[Free Virtual Summit] Brandwatch Spark, Nov 19-21
Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
Save your seat
Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
900 items found for "social presence showdown"/feed/rss2/feed/rss2/
By Joakim NilssonApr 17 2014
...eir social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid common pitfalls with social media is to make sure you really have aligned your program with real customer needs. This might sound like common sense (well i...
By Marcus BeardApr 8 2014
...great value in being aware of trends, but a solid social media strategy also calls for ingenuity. Brands should try to carve out an social identity. Sure, lowercase is the new hotness today, but tomorrow it will be something else entirely. Perhaps we’ll even come full circle and gaudy corporate sloga...
By Iris VermerenMay 2 2014
...pture the business of traveling poker fans. Using social listening tools, Hilton Hotels are able to identify potential guests. They analyze tweets and comments that indicate people’s request for information in cities where Hilton’s hotels are based. Those queries are then channeled to local staff. Hy...
By Dinah AlobeidAug 14 2014
...ions (of the same old Coke product). All of these social media conversations perfectly align with the key action verb in the beverage company’s campaign – “share.” Furthermore, the topics surrounding the campaign conversation are laser-focused on Coca-Cola, and posting images/virtually sharing Coke...
By Joakim NilssonOct 3 2014
...came across this McDonald’s selfie in my Twitter-feed shared via shots.com. I really got inspired about the whole selfie-world after I’d met up with the leader of the Selfies Research Group on Facebook, Terri Senft. After a long discussion in Paris, she made me think. In this McDonalds selfie, we’re...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
