Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Jake RheudeAug 8 2018
...The delicate balance between setting expectations too highly and playing it too safe is much easier to find when you listen to your customers. Guest blogger Jake Rheude explains why....
By Taral PatelAug 1 2018
...The goal of sentiment analysis is to use the insights to provide a better experience for new, existing, or potential customers. How can you action those insights? Guest blogger Taral Patel explains....
By Garrett HuddyJul 13 2018
...Learn the top terms and definitions to help you make the most of social media data....
Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-time reporting. Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-ti...
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How do you approach your toughest business questions? Online conversations can provide the answers you need, but it isn’t always easy to figure out the best way to use that data to inform decision making. That’s why we created this free guide that covers the specifics of getting business insights fr...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.