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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Listen to Customers to Avoid Over-Delivering and Under-Promising

Marketing

By Jake RheudeAug 8 2018

...The delicate balance between setting expectations too highly and playing it too safe is much easier to find when you listen to your customers. Guest blogger Jake Rheude explains why....

blog article

Tips For Action When You Spot Upward or Downward Trends in Customer Sentiment

Marketing

By Taral PatelAug 1 2018

...The goal of sentiment analysis is to use the insights to provide a better experience for new, existing, or potential customers. How can you action those insights? Guest blogger Taral Patel explains....

blog article

Social Media Terms Glossary

Marketing

By Garrett HuddyJul 13 2018

...Learn the top terms and definitions to help you make the most of social media data....

Guide

Agency Guide: How to Use Social Insights to Increase ROI

Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-time reporting. Read our guide for five actionable tactics to up your ROI using social data. Find out how to integrate data, create benchmarks, and use real-ti...

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Guide

Business Insights from Social Media Data

How do you approach your toughest business questions? Online conversations can provide the answers you need, but it isn’t always easy to figure out the best way to use that data to inform decision making. That’s why we created this free guide that covers the specifics of getting business insights fr...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.