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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Happy 3rd Birthday Google+!

Marketing

By Eddie O’ DriscollJun 28 2014

...Google+ has an attractive interface as many have commented but the problem is that few have all their peers on it in comparison to the likes of Facebook. Too often Google+, the social network is a place used by digital markets solely for search engine optimisation purposes. This infographic charts G...

blog article

Find Relevant Leads with #brandwatchtips

Marketing

By Chelsea FearAug 14 2014

...r, with SMM you can easily identify those who are searching for a new product. Creating a search query that looks for words or phrases indicating intent to purchase near your brand, competitors or industry will lead you to the people wanting to buy your services! For instance “looking for”, “want to...

blog article

8 Things Content Marketers Can Learn From Poker Players

Marketing

By Andrew TippJul 22 2014

...r, we can show our value by revealing that some no-brainers are actually bad concepts – and that implementing them will lose money. 8. Know when to scrap content ideas that suck   Poker players know when to hold’em and when to fold ‘em. But sometimes it’s hard to fold a losing hand. Maybe it’s a past...

blog article

History Lessons: Using the Past to Unlock the Secret to Success

Marketing

By Will McInnesSep 24 2014

...ew angles for campaign planning by looking at year-on-year campaigns, share insights about the impact of past activities, and produce sophisticated, insightful analysis and reporting. He said, she said: what they say matters Looking back at the past 20 years, the world has changed a staggering amount...

blog article

Looking at a Changing World: The Future of Social Media Intelligence

Marketing

By Iris VermerenSep 29 2014

...ity. As a company entirely committed to social listening, we strongly invite you to learn everything there is to know about social media intelligence. Read McInnes’ slides, get a demo and research our competitors. We’re confident in our platform. Now you know. Consumers now have newer and faster ways...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.