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746 items found for trend watch

blog article

Marketing: What’s the Difference Between Real-Time & Responsive Marketing?

Marketing

By Kit SmithOct 8 2015

...their audience and what their interests are. Brandwatch Analytics allows you to learn about the people behind the numbers, providing demographic data about your audience and individual tweeters by giving you insights into gender, interests, profession and location. Using these insights to guide your...

blog article

Commentary: Qualitative Insights From Quantitative Data

Marketing

By Joel WindelsNov 2 2015

...large data volumes to derive insight. An emerging trend in the space, as recently championed by global shoe brand Clarks, is the very small data. Think of it like a focus group for social data. Rich, personal descriptions of consumers are found everywhere, from forum signatures to Twitter bios. Along...

blog article

Twitter Trends 2016: 8 Changes to Expect from Twitter

Marketing

By Kit SmithNov 18 2015

...Don’t forget to check out our post on Facebook trends for 2016. [bw_banner_cta type=2]Lead, don’t follow. Faster ways to social insight with Brandwatch.[/bw_banner_cta]   Want to know the Twitter trends for 2016? We give our hot Twitter predictions on how the platform is likely to evolve....

blog article

React: One Direction and Justin Bieber in Battle of the Hashtags

Online Trends

By Emma ShanahanNov 20 2015

...thought it to be a good idea to capitalize on the trend to determine the internet’s favorite One Direction-er. Yeah, we went there! So, we took each of the hashtags and isolated every member (by excluding the others from the search string), the results were clear – #1DNiall. We felt kind of bad for Z...

blog article

Facebook Trends: 7 Predictions on What to Expect in 2016

Marketing

By Kit SmithDec 1 2015

...f data social media analytics platforms like Brandwatch currently provide. This should make adverts on Facebook more targeted, but will also provide further insights for users of social intelligence. [bw_banner_cta type=2]Track your marketing efforts and make better decisions with powerful social ins...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.