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[New Report] State of Social 2024

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blog article

Monster: Powering Real-time Engagement with a Social Media Center

Marketing

By Hannah TregearSep 30 2014

...shake. Monster changed that. It was the first job search company with a solely web presence. Gone were the trips into town to look in a dusty window for a new career. With a click, a whole host of enticing opportunities were right in front of you. They’d done something new. Something game-changing. S...

blog article

Game, Set & Matcha: How Brands Can Upgrade Their 2015 Strategy

Marketing

By Ross BarrettJan 7 2015

...of Vivid Drinks in conjunction with another start-up food company, Popchips. Whether this was an official partnership or not (Popchips don’t appear to have promoted the giveaway via their channels), leveraging the followers and reputation of Popchips not only increased Vivid Drinks’ brand exposure,...

blog article

Social Media Engagement: Staying Alive as a Business

Marketing

By James TimpsonFeb 17 2015

...o do something they’ll be more inclined to do it. Competitions People like a good competition; in fact it has been proven that many people opt to follow brands on social media due to potential discounts and competitions. Think of a prize that is relevant to your business and make it simple for people...

blog article

Marketing: How to Optimize Your Paid, Owned and Earned Channels

Marketing

By Edward BassMar 16 2015

...r results for the brand. [bw_banner_cta title=”Uncover more insights” type=2]Let us show you how with Brandwatch Analytics.[/bw_banner_cta] The terms Paid, Owned and Earned have become ubiquitous amongst marketers in recent years and, as you’d except from a tool that is designed to provide insights f...

blog article

Marketing: #AskTheExperts – The Best Blogging Advice You’ll Ever Get

Marketing

By Siobhan McGintyApr 13 2015

...ads come from their blog. However, if you run an e-commerce site your blog should act as a support for the rest of your pages. Your blog should not house all of your content – it’s VITAL that you spend at least some time on your product descriptions/service pages, “Our Customers/Clients” pages and th...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.