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[New Report] State of Social 2025

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blog article

Research: The Best CMOs on Twitter 2015 Index

Marketing

By Phill AgnewMay 8 2015

...CMOs do much to distinguish themselves from this trend. A CMO’s audience Using Brandwatch Analytics Demographic Insights, we’re able to picture what the typical CMO follower looks like. Male majority: 64% of their engaged audience are males. Business interests: The top interests of the engaged audie...

blog article

Marketing: The Age of Convergence and Why It Affects Marketers

Marketing

By Joel WindelsJul 23 2015

...different, after all. This applies to us at Brandwatch too. We’ve been developing a slick, robust API over the past three years, which is designed to work with a great number of systems. Our growing family of partner vendors is also aimed at offering Brandwatch functionality and data in the kind of...

blog article

React: Why Thousands of People Love (and Hate) Windows 10

Online Trends

By Marcus BeardAug 7 2015

...eneral manager said “we just believe the customer feedback shaping the product is how we’re going to build clarity and confidence that we have a great product.” Below, we’ve surfaced the features that are mentioned most when people say they ‘hate’ Windows 10. The new start menu tops the list. Putting...

blog article

React: The 15 Hottest Game Releases of This Summer

Online Trends

By Marcus BeardSep 1 2015

...sumer Technology report” target=”https://www.brandwatch.com/report-consumer-technology/”] If you’ve got an issue… It’s easy to equate number of online mentions with critical success, but it’s very inaccurate. In addition to polling the most buzzworthy games, we’ve also analyzed them for sentiment. We...

blog article

Data Labs: The Labour Leadership Vote According to Social Media

Online Trends

By Matt PearsonSep 2 2015

...olume of mentions over the last 14 days, for Brandwatch React But this volume does give an indication of the trend, the momentum of interest in the candidate. It is also interesting that the sentiment analysis, for what it’s worth, errs on the side of positive. Although, as evidenced with Farage, vol...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.