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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Creating an Exceptional Data Governance Program at Your Organization

...rity Quick tips for improving data governance at your organization, no matter where you’re at right now Personal data is a major commodity in today’s economy, and companies hold a responsibility to treat that data with care and respect....

blog article

A Definitive Guide to Tracking Social Media KPIs

Marketing

By Veena RamakrishnanMar 4 2022

...There are tons of social media KPIs that you can track to determine your social media campaigns' performance and the ROI from them. Below are some of the must-have social media KPIs that companies should track to measure success....

blog article

Social Media Command Centers are Coming of Age

Marketing

By Joel WindelsFeb 12 2014

...to provoke the cultural shift requires for large businesses to become a truly social business. For more on how organizations can take advantage of the benefits of social media command centers, download our free report specifically for the financial services sector. ‘Social media command centers’ are...

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Use Case

Social for Small Business

blog article

Social media monitoring – it’s acquisition land

Marketing

By Giles PalmerApr 3 2011

...ve, hungry businesses. We’re like teams of ninjas compared to big established businesses that are more like the Red Army. The future lies in discrete services loosely coupled – see the first paragraph in this excellent book from Michael Papazoglou. 4 Cashing in whilst the market is strong Definitely....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.