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[New Report] State of Social 2024

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blog article

The Marketer of 2018: Taking Ownership of Customer Experience

Marketing

By Alex JonesNov 15 2017

...ny. About the same number of marketers thing cross-company CX is their team’s biggest mandate. Why has this extremely important role fallen to marketing teams? For one thing, unlike many other factions of a company, marketers have unique access to unfiltered data to help understand the customer. From...

blog article

The Marketer of 2018: Placing Emphasis on Emotion and Qualitative Insights

Uncategorized

By Gemma JoyceNov 30 2017

...markets and bringing the online world into the day-to-day business operations. The MoneyGram Command Center has helped us achieved all of these goals LINDSAY CONANT, SENIOR MANAGER OF SOCIAL CARE AND DIGITAL MARKETING ANALYTICS, MONEYGRAM [bw_banner_cta type=1 title=”Telling powerful stories with soc...

blog article

The Marketer of 2018: Using Social Data to Improve ROI

Marketing

By Nick TaylorNov 20 2017

...on ROI. It better equips you to target niche, hard-to-reach audiences with a highly relevant message that actually speaks to their needs. You can find people based on how they self identify in their bios or the specific topics they talk about. You can then learn more about how they feel about your pr...

blog article

Holiday Shopping Habits: Studying the Differences Between Moms and Dads

Marketing

By Benjamin SchaeferNov 22 2017

...t” url=”https://www.brandwatch.com/reports/twitter-25-questions/view/” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.png”]Number five will astound you ?[/bw_banner_cta] With holiday shopping season in full swing, our expert researchers decided to use Twitter data to l...

blog article

6 Instagram Marketing Tips For 2018, Backed by New Analysis

Uncategorized

By Phill AgnewDec 13 2017

...00 million images.” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Press-Release-Thumbnail-XL.png”]The ranking of the top brands on social is about to get a reshuffle.[/bw_banner_cta] We've conducted new analysis to show marketers six ways to improve their Instagram marketing presence....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.