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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Insights: Location – The Missing Context for Social Intelligence

Marketing

By David EsbinApr 30 2015

...ts to ensure they purchase your products. Location-specific competitive intelligence – Using location-based social listening can help teams at large sites such as hotels, concert venues, and airports learn how to improve their marketing, customer service, and operations. Discovering regional trends –...

blog article

What’s the Point of Social? A Primer on Business Value

Marketing

By Natalie MeehanJun 12 2015

...in a dialogue on sites (rather than engage in one-way communication)” Frank Eliason, SVP Social Media, CitiBank Of course, just relaying that isn’t going to help the cause. You’ll need to get specific. You’ll need examples. Specific use cases to prove the value of investing in a social listening pla...

blog article

React: Why Thousands of People Love (and Hate) Windows 10

Online Trends

By Marcus BeardAug 7 2015

...th forward-looking features, and a surprising ease-of-use, Windows 10 makes the historically business-focused operating system modern. “We want Windows to go from where users need it,” said Nadella, “to choose it … to loving it.” Analyzing 7,000 authors online and on social media, we’ve constructed a...

blog article

React: One Direction and Justin Bieber in Battle of the Hashtags

Online Trends

By Emma ShanahanNov 20 2015

...to determine the internet’s favorite One Direction-er. Yeah, we went there! So, we took each of the hashtags and isolated every member (by excluding the others from the search string), the results were clear – #1DNiall. We felt kind of bad for Zayn, the noticeably absent former band member, so we dec...

blog article

G2 Crowd: We’re Closing 2015 as Number One for Customer Satisfaction

News

By Hannah TregearDec 17 2015

...We’re providing insights from the data through in-depth research reports by our experienced analysts to help our clients get the most from this new data source. We’ve got some ambitious and exciting developments happening in 2016, including the rollout of an app ecosystem with Vizia and an entirely...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.