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blog article

Interview: Using Social Analytics to Promote Diversity in the Workplace

Marketing

By Hannah TregearMar 14 2016

...in Rachel’s case talent acquisition is a growing trend. According to a study by Jobvite, the average employee has around 150 contacts on their social media networks, therefore for a company with 100 employees that means around 15,000 contacts and possible candidates. CA Technologies has around 12,00...

blog article

Interview: Measuring ROI at a Multi-billion Dollar Telecoms Company

Marketing

By Joel WindelsMar 21 2016

...t. And then we’ll have a look to see if there’s a trend, like there’s a hundred comments and one thing is raised 25 times, obviously that will get the focus in what we plan for next.” Being empowered to make changes in response to genuine, unsolicited customer comments is something the brand takes ve...

blog article

Guide: Taking Keyword Research to the Next Level with Social Data

Marketing

By Kristian BannisterApr 1 2016

...ishers stay on top as more publishers jump onto a trend. Social listening tools, like Brandwatch, are crucial for brands who need to stay on top of emerging trends to support content strategies and marketing initiatives. Where social listening at it’s most powerful for keyword research is when it’s h...

blog article

Commentary: Retweeting is the Gold Standard for Social Media Engagement

Marketing

By Joel WindelsApr 14 2016

...ated campaigns such as Scotiabank’s underline the trend for seemingly unsuited brands for Instagram getting involved with the network. Sixty four likes may not be many, but it’s far more than the brand enjoys on Twitter, where the brand rarely sees double figures in terms of retweets or likes. If all...

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

...se Instagram stats demonstrate how important this trend is for marketers hoping to reach their audience. If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo and see how Brandwatch Analytics can boost your social media strategy. [bw_b...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.