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[New Report] State of Social 2025

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blog article

CMO View: On Always Working in the Zone of ‘Now What’

Marketing

By Will McInnesSep 29 2015

...cratched and beards gently manipulated. It is the trend line month on month in Net Promoter Score, or the sudden new anomaly in one specific retailer location’s sales performance. But So What wasn’t enough for Steve, and all too often people stop here. The Now What is the decision that gets made, the...

blog article

Marketing: What’s the Difference Between Real-Time & Responsive Marketing?

Marketing

By Kit SmithOct 8 2015

...their audience and what their interests are. Brandwatch Analytics allows you to learn about the people behind the numbers, providing demographic data about your audience and individual tweeters by giving you insights into gender, interests, profession and location. Using these insights to guide your...

blog article

Commentary: Qualitative Insights From Quantitative Data

Marketing

By Joel WindelsNov 2 2015

...oups and other methods were implemented to gather feedback on the campaign as it ran, with most of the reports due around three months into the initiative. After running the first of the ads, using social listening the bank found that its audience was very receptive to the content and everything was...

blog article

Twitter Trends 2016: 8 Changes to Expect from Twitter

Marketing

By Kit SmithNov 18 2015

...Don’t forget to check out our post on Facebook trends for 2016. [bw_banner_cta type=2]Lead, don’t follow. Faster ways to social insight with Brandwatch.[/bw_banner_cta]   Want to know the Twitter trends for 2016? We give our hot Twitter predictions on how the platform is likely to evolve....

blog article

React: One Direction and Justin Bieber in Battle of the Hashtags

Online Trends

By Emma ShanahanNov 20 2015

...thought it to be a good idea to capitalize on the trend to determine the internet’s favorite One Direction-er. Yeah, we went there! So, we took each of the hashtags and isolated every member (by excluding the others from the search string), the results were clear – #1DNiall. We felt kind of bad for Z...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.