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blog article

Interview: How and Why Finance Brands are Reaching Millennials

Marketing

By Joel WindelsFeb 22 2016

...scandal, based on the broader public reaction on social. After a campaign designed to improve this perception, initial results didn’t seem to have made much difference. However, by working with its media team, it was able to get more tailored feedback on its audience – a much more important group fo...

blog article

React: We Ranked Twitter’s Most Powerful Taylor Swift Fans

Online Trends

By Gemma JoyceFeb 23 2016

...fic tweeter and is known to interact with fans on social media. It’s as if anything she says or does turns into Twitter gold dust.   It’s no wonder that an incredible (and growing) number of accounts have sprung up that are dedicated to documenting her every triumph. There’s no bad blood here Social...

blog article

Interview: How Which? Made a Hashtag Trend in 3 Hours

Marketing

By Sean LuFeb 29 2016

...the topic. The tweet then appears as part of the feed if people click on the “#worldcup” topic on the Trends list. #RailRefunds I work for a consumer rights group called Which?. We had a campaign running that wanted rail passengers to get the refunds they deserve for delayed trains. The official has...

blog article

The Best Competitor Analysis Tools

Marketing

By Kit SmithJul 14 2022

...free trial is available. Content Discovery Tools Feedly – There is no shortage of news aggregator sites available. Feedly allows you to customize the sites you are following, so you can segment by general industry trends, clients, competitors. A browser extension exists to quickly add sites to your...

blog article

React: “My Date Ate My Earring” and Other Tinder Tales From Twitter

Online Trends

By Gemma JoyceMar 15 2016

...enly share the details of their dating lives on a social network so much more public than Tinder. We took a look at the data for the year so far (starting January 1st) and found 800 instances of people tweeting about their experiences of Tinder dates. By excluding retweets and mentions of someone’s i...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.