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blog article

Leila Johnston on the Beauty of Bots: Taking a Look at The Many Faces of A.I

Marketing

By Leila JohnstonMar 7 2017

...ou don’t feel great,” it soothes. “I support your presence in the world.” As it says in the bio, just because a bot said it, doesn’t mean it’s not true. [bw_banner_cta type=2]Discover more about your world with Brandwatch Analytics[/bw_banner_cta] "It’s a lot like Westworld, but with trout instead of...

blog article

Social Demand: Three Steps to Using Social Media for Demand Generation

Marketing

By Alex JonesApr 27 2017

...provide will see your content. Ensure your online presence and content reflect the problems your target audience want to solve and be sure to shape your product, marketing, and sales strategies based on the demand you want. Generating leads Often sitting alongside or within demand generation’s object...

blog article

How to Infuse Social Media Marketing into Your Buyer’s Journey

Marketing

By Pratik DholakiyaApr 21 2017

...onsultant specializing in building a strong brand presence and achieving sustainable business growth. [bw_banner_cta type=2]Discover more about your world with Brandwatch Analytics[/bw_banner_cta] Find out how to combine social media marketing with your customer and buyer journeys. Learn about everyt...

blog article

Evolving Your Events Strategy With Your Business Growth

Marketing

By Chelsea FearMay 25 2017

...r instance, our FR team has been establishing its presence in the market by having booths at conferences, similar to our 2013 EMEA strategy, whilst our LATAM team has grown significantly in the past three years and is now – as we go to publish – hosting the second Masterclass for clients and prospect...

blog article

5 Tips on Scaling Customer Experience To Win and Nurture Customers

Marketing

By Pius BoachieJun 19 2017

...is that companies should not view the absence of feedback as a sign of satisfaction. The true enemy is indifference”. Also, “91% of unhappy customers who are non-complainers simply leave.” Don’t make excuses when it comes to responding to customer’s feedback quickly. If your service is superb, but s...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.