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[New Report] State of Social 2024

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Image Analytics is the Future of Social Listening. Here’s What You Need to Know

Marketing

By Gemma JoyceJun 21 2017

.../logo-recognition/” image=”https://www.brandwatch.com/wp-content/uploads/2017/06/Press-Release-Thumbnail_NEW-1.png”]Learn how to revolutionize your marketing and insights teams with image analysis.[/bw_banner_cta] As marketers grapple with an increasingly visual-oriented landscape, image analytics ha...

blog article

Five Reasons Why Brands Need To Invest In a Logo Recognition Tool

Marketing

By Gemma JoyceJun 29 2017

.../logo-recognition/” image=”https://www.brandwatch.com/wp-content/uploads/2017/06/Press-Release-Thumbnail_NEW-1.png”]Learn how to revolutionize your marketing and insights teams with image analysis.[/bw_banner_cta] In a world where consumers hold much of the power when it comes to brand representation...

blog article

Interview: Mike Volpe Shares His Success Stories

Marketing

By Ruxandra MindrutaJun 29 2017

.../championing-customer-experience/” button=”GET THE GUIDE” title= “Championing Customer Experience” image=”https://www.brandwatch.com/wp-content/uploads/2017/05/Vizia-guidePress-Release-Thumbnail-1-1.png”]Learn how lead a customer experience transformation in your organization.[/bw_banner_cta] We sit...

blog article

Sentiment vs. Visibility: Which Matters to Your Social Strategy?

Marketing

By Alex JonesAug 8 2017

...heir industries. Both brands were leaders in share-of-voice visibility in social media conversations, as well as generally across the web. It also comes as no surprise that both brands saw those sentiment scores dip compared to their competitors. However, one big difference between these two brands w...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.