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By Will McInnesFeb 11 2016
...MRI scans et al. But a whole gamut of academic research – from behavioral economics, through to the long-term marketing effectiveness studies by Professor Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science – show that we’re not really sure why we behave the way we do. And so the chal...
By Gemma JoyceFeb 11 2016
...pefuls are frequenting more suitable platforms in search of Valentine’s Day romance. I’m going to commit to being more lenient with my right swipes on Tinder for Valentine’s Day. — J. Gonzales (@JayGee2008) February 9, 2016 Also, many people’s priorities lie elsewhere. I don’t want a boyfriend for Va...
By David JonesMar 1 2016
...her via their Analytics Dashboards or within large-scaled command centers and social hubs using Vizia. That’s no mean feat and not something every platform can provide. In 2015, the volumes of data we were processing peaked at 5,000 tweets per second – that’s 300,000 tweets per minute. This year, ove...
By Gemma JoyceMar 24 2016
...roducts you can’t live without” etc) by removing .com links, we found plenty of people talking about make-up and specific products that they love enough not to tweet about. We found nearly 300 instances of people saying they can’t live without make-up, although we suspect there are far more. I can’t...
By Benjamin SchaeferJul 20 2016
...on either side of the political spectrum. This research was accomplished with a few simple steps. First: we wanted to see who the top Journalists are in America according to Twitter followers. This was done by searching for Individual users in America with the self-identified profession ‘Journalist’...
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