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blog article

#BW_Chat Recap: Knowing Your Audiences

Marketing

By Emma ShanahanAug 1 2016

...ologist Ken Burbary to discuss how brands can use social media to gain valuable insights about their customers and audiences. Ken has held digital leadership positions at Ernst & Young and Digitas and has worked with some of the biggest names in marketing, including American Express, Proctor & Gamble...

blog article

Hillary Clinton is a ____: The Internet Speaks

Online Trends

By Gemma JoyceSep 2 2016

...e different ways people described Donald Trump on social media. This week it’s Hillary’s turn. [bw_also_like id=”82265″] Methodology Our methodology for this post differs very slightly from the Trump post but much of our setup was the same. The team looked at Twitter mentions of “Hillary Clinton (or...

blog article

The Best Twitter Campaigns and Why They Work

Marketing

By Kit SmithNov 14 2016

...Dove believes that these sort of tweets fill newsfeeds and minds with self-doubt, and decided to run a campaign based on changing this. The Oscars were chosen as the launch, due to the large volume of conversation around beauty. Dove kicked off the campaign with a 30-second commercial during the red...

blog article

Instagram Trends: 6 Predictions on What to Expect in 2017

Marketing

By Kit SmithNov 29 2016

...nesses website. This update makes a lot of sense. Social selling hasn’t quite taken off yet, but it could make money for the networks so there have been various attempts to make it work. Instagram, along with Pinterest, is a very visual network and shopping would seem to fit the platform well. I expe...

blog article

3 Methods to Generate Actionable Marketing Intelligence

Marketing

By Jillian NeyDec 12 2016

...l these insights are there waiting to be found in social; you just need to know the right metrics to use to find them and stop focusing too heavily on your brand – focus on the customer! If you want to learn more about how to use social insights in your marketing, hop across to www.drjillianney.com a...

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.