[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Kit SmithJul 21 2016
...gs and Categories. Microsoft analyst Ben Donkor recommends writing a master search that will capture every mention of your brand and all products. You can then use segmentation to slice that data multiple ways, making big data manageable and insightful. From data to insights to action Data should lea...
By Kit SmithJul 26 2016
...was acquired by Michelin in January 2016. The 127-year-old company, known as much for its restaurant guides as its tyres, is one of the world’s most trusted authorities on dining out. The pocket-sized edition of the renowned red Michelin Guide is published across the globe. It features the famous Mi...
By Ruxandra MindrutaAug 3 2016
...ies will be bringing their influencer marketing in-house, to get better prices and a direct channel of communication with their influencers. Misha Talavera [bw_banner_cta type=2]Let the power of social intelligence boost your influencer marketing.[/bw_banner_cta] We get asked a lot about influencer...
By Natalie MeehanAug 10 2016
...good proportion of the work seems to be moving in-house as organizations are becoming more data driven. I’ve been working in social data since the industry started, and whereas people were very suspicious of it – there’s still an element of that, but we’re now in a place that people, even if they’re...
By Kit SmithSep 22 2016
...oduct itself. Delivering great customer service Research company Access Development reports that 79% of customers would take their business to a competitor within a week of experiencing poor customer service. The estimated cost of customers switching their choice of businesses due to poor service is...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
