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[New Report] State of Social 2025

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blog article

Interview: Using Social Analytics to Promote Diversity in the Workplace

Marketing

By Hannah TregearMar 14 2016

...in Rachel’s case talent acquisition is a growing trend. According to a study by Jobvite, the average employee has around 150 contacts on their social media networks, therefore for a company with 100 employees that means around 15,000 contacts and possible candidates. CA Technologies has around 12,00...

blog article

Guide: Taking Keyword Research to the Next Level with Social Data

Marketing

By Kristian BannisterApr 1 2016

...ishers stay on top as more publishers jump onto a trend. Social listening tools, like Brandwatch, are crucial for brands who need to stay on top of emerging trends to support content strategies and marketing initiatives. Where social listening at it’s most powerful for keyword research is when it’s h...

blog article

Commentary: Retweeting is the Gold Standard for Social Media Engagement

Marketing

By Joel WindelsApr 14 2016

...ated campaigns such as Scotiabank’s underline the trend for seemingly unsuited brands for Instagram getting involved with the network. Sixty four likes may not be many, but it’s far more than the brand enjoys on Twitter, where the brand rarely sees double figures in terms of retweets or likes. If all...

blog article

Social Selling: How to Increase Sales on Social Media

Marketing

By Kit SmithMay 11 2016

...spire your own content creation. Monitor industry trends Monitoring industry trends can provide inspiration, but also ensure you aren’t left behind. It’s like running market research continually, without the time and costs usually associated with traditional methods. Discover competitive insights Clo...

blog article

The Rise of M-Commerce: Why Retailers Can’t Afford to Ignore Mobile

Marketing

By Kit SmithJun 27 2016

...ysically visited the store. Wearable Devices Smartwatches and smartglasses might not have taken off the way some predicted, and VR sets have only recently gone on sale. For now, wearable devices are likely to remain a niche market. But for some industries it could become a useful, immersive tool in t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.