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blog article

Data Labs: Social Data and The Problem With Pollsters

Online Trends

By Matt PearsonJan 20 2016

...ryly in the comfort of our own glass houses. Brandwatch’s Twitter analysis around the time was even more misleading than the polls, suggesting an even greater lean to the left than the pollsters foresaw. [source] Although we were cautious with our caveats that this chatter wouldn’t necessarily correl...

blog article

React: Trump vs. Game of Thrones: This Week’s Social Round-up

Online Trends

By Gemma JoyceApr 1 2016

...so made significant spikes on social. April Fool! Watch yourself this April 1st – the pranksters are out to get you! We’ll be keeping an eye on the best (and worst) pranks today so stay tuned! In the mean time, we recommend you take this advice: Fun April Fool’s prank: Trust no one Don’t go to work R...

blog article

React: The 5 Best (and Worst) April Fools’ Day Pranks by Brands

Online Trends

By Gemma JoyceApr 1 2016

...now been removed. A little prank of our own Brandwatch got in on the April Fools Day action ourselves by pretending to launch our own social “petwork” for cats named Litter. We didn’t get away with it for long. Want more juicy data? Follow @BW_React! [bw_banner_cta type=9][/bw_banner_cta] Brandwatch...

blog article

Interview: In Conversation with Bing on Privacy and Social Data

Marketing

By Joel WindelsApr 4 2016

...alue. So you have to run a programme, you have to watch it – figure out what that value is and then understand how that feeds back into different areas.” Private lives in the public sphere One of the most pressing issues that has arisen from social media is one of privacy. The same is true of the sea...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.