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blog article

How To: An Intro Guide for Creating an Insights Center of Excellence

Marketing

By Dinah AlobeidApr 27 2017

...e original users of insight from data (especially social). But every day we’re seeing our customers tap into the consumer psyche and feed that insight to every corner of the business.   The product R&D team can use complaints or online requests to change features and update functionalities based on w...

blog article

Tiger Woods, Covfefe, and Sgt Pepper: Inside our PR Team’s Emails

Marketing

By Kellan TerryJun 5 2017

...his mashed-up term. The tweet remained on Trump’s feed after he continued to tweet showing that he didn’t know it was posted. A little something extra: “Covfefe” has been mentioned around 2.6 million times on Twitter, Facebook and Instagram with 65.9-percent positive sentiment within categorized ment...

blog article

Win New Business: 6 Ways Your Agency Can Deliver More Insightful Pitches

Marketing

By Ruxandra MindrutaJun 11 2023

...their most active Twitter fans are, you could use social listening platforms, such as Brandwatch, to build lists of their superfans on different page types (forums, blogs, social networks, etc), depending on the nature of the business and on which platforms their audience is most active. You could ev...

blog article

Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg

Marketing

By Ruxandra MindrutaAug 31 2017

...lot you can leverage and learn from. There’s the social side with all social media platforms, which are constantly changing and evolving. Then, we’ve got product marketing, where you’re looking at developers, products, different industries, pricing and competitive intelligence. And PR, where you are...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.