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blog article

Game of Thrones Season 7 Data: Five Fun Social Media facts to Round-up the Season

Online Trends

By Gemma JoyceAug 30 2017

...or him on social media at the moment. Perhaps his presence will be more prominent in season 8.   5. The top three biggest moments of the season are from the very beginning and the very end. We examined the mention volumes per minute for each episode of the season so far. 3. 4,000 mentions in a single...

blog article

Best Practices: Using Content Marketing to Shape Corporate Reputation

Marketing

By Pius BoachieOct 16 2017

...while businesses focus on expanding their online presence across different social media platforms. What is then the significance of a business website? When a prospective client is interested in the product or services your business is offering, there is an 81 percent chance that they will search on...

blog article

Brand Health: What is It and How to Measure It

Marketing

By Ksenia NewtonDec 15 2023

...re details on how people see your brand. Customer Feedback Similar to focus groups and surveys, conducting regular interviews with your customers can give great insight into brand health. For example, you can see whether their view of your brand has changed over time, why they chose you over your com...

Guide

The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all. In today’s digital world, if a marketer isn't a brand manager, a data analyst, and a customer experience expert, they're missing the mark.   In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five k...

blog article

6 Instagram Marketing Tips For 2018, Backed by New Analysis

Uncategorized

By Phill AgnewDec 13 2017

...ers six ways to improve their Instagram marketing presence: 1. Follow The Leader We used Image Insights to search through 50 million Instagram images over a period of two weeks to find which brands were pictured the most. Here are the top seven: Adidas generated the most mentions on Instagram during...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.