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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

CMO View: Cross-pollinating Social Intelligence Means Richer Insights

Marketing

By Will McInnesOct 20 2015

...lients able to genuinely understand marketing and business ROI in exciting new ways, because they’ve been able to understand actual buying behavior alongside social behavior. This is seriously cool and completely changes the conversation around ROI. With inventory, we have clients putting together ro...

Report

The Social Outlook

Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...

Report

Social Outlook

Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...

Guide

Analyst Guide: The 4 Key Skills You Need to Thrive in 2019

...lysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization should act like an agency...

blog article

Taking Command: A Look Back at Social Media Week NYC

Marketing

By Fiona SalukMar 3 2015

...t applications are being seen across all areas of business as social command centers foster collaboration and inspiration in the digital age. An interesting distinction came up in the discussion between proactive and reactive approaches in business. The audience was reminded that optimally command ce...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.