[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Gareth PriceSep 15 2016
...to reach an insight. In planning, facts generally come from quantitative research, but equally can be as a simple as a thing that is known to be true: ‘your luggage travels separately to you’. Observations are subjective statements based on something we’ve seen or heard: ‘people get stressed when the...
By Kit SmithOct 5 2017
...litt Marketing goes wrong when it is perceived by companies as a bolt-on activity. Michael Perry Make it simple, but significant. Don Draper Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Ann Handley Your brand...
By Kit SmithOct 18 2016
...development as well as marketing. Understand the competitive landscape Searching for discussions of your product category, rather than your product, can reveal frustrations and benefits with competing products that you can bring into your strategy. Use competitor analysis to identify the brands alre...
By Ruxandra MindrutaNov 16 2016
...were holding a New Look bag they were seen as 20%-25% less good-looking than when they were holding the Topman bag.” This helped demonstrate that the brand had a more significant job than they had initially suspected and that they need to make bigger efforts to persuade men that they were a unisex b...
By Kit SmithNov 15 2016
...one. Instagram’s reasoning says that as the photo-sharing app becomes more popular, there is simply too much content being published, and people miss what matters to them. By introducing an algorithm, the feed is “ordered to show the moments we believe you will care about the most”. Maybe this is tr...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
