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[New Report] State of Social 2025

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blog article

Interview: Talking Transformative Change with Dr. Jerry Kane

Marketing

By Joel WindelsJun 21 2016

...ive force of reacting to an unknown and amorphous trend, and he recognises that the issue can still be something powerful and positive for leaders. “For all of my pessimism, you have some really interesting use cases. A lot of companies are waking up and saying, ‘this gives us the opportunity to do b...

blog article

Interview: Hill+Knowlton on the Future of Influencer Marketing

Marketing

By Hannah TregearJun 27 2016

...hrough quantitative analysis – looking at partner trends, trend prediction agencies or running focus group. The agency then boosts this research with social data, making the whole process more robust and providing the teams at H+K with access to even more information. “Creating work based on these tw...

blog article

React: Want to Make Money? Invent a Day.

Online Trends

By Gemma JoyceJul 14 2016

...Follow us @BW_React [bw_banner_cta type=9][/bw_banner_cta] Did Cow Appreciation Day make you 'Eat Mor Chikin'? Brandwatch takes a look at the growing trend of brands commandeering days of the year....

blog article

Consumer Insights for the Food and Beverage Industry

Marketing

By Kit SmithAug 12 2016

...seemingly one of the most susceptible to changing trends, micro-trends, and local trends. If you are still talking about Quinoa when the rest of the world has moved onto cauliflower pizza, you are in trouble. As The Economist has reported, giants of the industry are finding it difficult to keep up wi...

blog article

Research: Consumer Insights for the Automotive Industry

Marketing

By Kit SmithAug 19 2016

...ed out to these services. This is part of a wider trend that sees several companies developing driverless car technology. The technology necessary to make this future a reality has raised the possibility of technology companies such as Google and Apple enter the car market for the first time. Underst...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.