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blog article

Mobile Banking & Online Banking: Assessing the Now to Plan for the Next

Marketing

By Irelyn AkersSep 2 2016

...s to prioritize client needs and deliver thorough research reports that help clients to make informed decisions in their social and marketing journeys. When she’s not at Brandwatch, she enjoys walking around Central Park, reading and watching sports. Our in-house Research Team have answered key quest...

blog article

How to Use Social Media for New Product Development Research

Marketing

By Kit SmithSep 15 2016

...r less common can help you know how long-term the trend is and whether it is worth investing resources in it. Watching out for repeated emotional responses within the mentions can be fruitful. Noticing anger or frustration around a feature should ring alarm bells. Frequently repeated product and bran...

blog article

All About the Clothes? Top 10 Moments of New York Fashion Week SS2017 on Social

Online Trends

By Gemma JoyceSep 16 2016

...r voices is an interesting indication of where fashion week reporting is heading. Are you a journalist looking to cover our data? We have plenty on NYFW. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React team took a look at the data behind...

blog article

Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop

Marketing

By Peter MorganSep 26 2016

...ng organic reach across social networks, and this trend looks to be accelerating as networks change their algorithms to shift the balance of what’s seen – the latest example being Facebook’s move to prioritise content from friends over that published by brands. “Overall, we anticipate that this updat...

blog article

Bumper Stickers & Social Data: How Trump and Clinton Supporters Measure Up

Marketing

By Benjamin SchaeferOct 7 2016

...of Clinton and Trump supporters, we used the Brandwatch Audiences tool to search for would-be voters. This search was limited to individuals in the United States with three possible hashtags for either candidate. For Hillary Clinton supporters, we searched for #imwithher, #hillyes, and #Hillary2016....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.