blog article

Which Football Sponsors Get The Best ROI?

...ough this is helped by the clubs’ stature and its presence in the Champions League, the main reason behind the position is Neymar. The chart below reveals all of the images for each club over time (10% sample): PSG and Nike’s spike on the 3rd of August dwarfs every other event over the last 180 days....

Case Study

American Airlines

blog article

Which Brands Deliver the Best Customer Experience?

...s translate into tangible results in their social presence. The full report We ranked 220 of the biggest international brands, in 11 different sectors, based of the emotions, value, and service they provide. It was clear which brands stood out. Take a look [bw_banner_cta type=1 title=”The Best Brands...

blog article

Revealed: The Internet’s Favorite Dogs

...mous rescue centre in the UK with a strong social presence, highly engaged celebrity influencers and even a TV programme. I found an insight that could potentially change a pooch’s life forever. BDCH’s most common topics are different to those of the ‘adoption’ mentions that we found earlier. They ha...

blog article

Communicating Business Data: Understanding the Importance of the Role of Visualizations

...t comes to understanding your customers and brand presence online, location data is key. Before this update, there were three Choropleths available to our customers, APAC, EU and US, but there were two gaping holes in that coverage – a worldwide view and Latin American and Caribbean countries. Not an...