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By Dominick SoarJun 24 2011
...ion itself, which can provide direct value to the business through revenue from social commerce and cost savings when used for customer care or research, for example. Plus, social networking enables rapid, viral distribution of offers and content that may reach beyond what could be done in traditiona...
...lysts from a range of industries, identifying the common challenges they face and the skills required to overcome them heading into the new year. In this guide, we cover four key skills that will be vital for success in 2019: Interrogation – How analysts in any organization should act like an agency...
By Kalen SmithApr 27 2012
...gn Before you create a Facebook campaign for your business, you need to have a set of goals and an accompanying strategy of how to achieve them. After you have implemented your strategy, you will need a system in place to measure how effectively you are reaching those goals. Many businesses measure t...
By Ksenia NewtonApr 5
...We take you through what a competitor analysis is, how to evaluate your competition, and how to get all the data in order....
By Felicia SavageAug 20 2012
...bout a person. All of this leads to your level of comfort (or discomfort) felt with someone, and all of this information influences the future of your relationship. Offline Networking Offline networking can take many forms. You can attend organized networking events and professional groups, go to Mee...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.