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blog article

The Best Instagram Campaigns and Why They Work

Marketing

By Kit SmithOct 21 2016

...//www.instagram.com/p/BKpxDmOhjaD/ The disturbing trend is slowly revealed: Louise is holding an alcoholic drink in almost every photo. She’s actually a creation of Parisian agency BETC in an Instagram campaign called “Like My Addiction” which was about raising awareness of alcohol addiction, and the...

blog article

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

Marketing

By Dinah AlobeidNov 14 2016

...dditional perspective from an analyst on our Brandwatch Research Services team. This is the first of a five-blog series where we answer your social consumer insights questions and give you valuable examples of how brands have benefitted from making social insights a key component in their research ac...

blog article

Fights, Memes & NASA: Black Friday on Social Media

Online Trends

By Gemma JoyceNov 25 2016

...). We’ll get to that later. Meanwhile, an obvious trend is the prominence of Black Friday conversation outside of the US. While geo-tagged tweets don’t represent the whole of the conversation (mentions go beyond Twitter, and not everyone allows Twitter to geo-tag their tweets), they’re a good indicat...

blog article

Instagram Trends: 6 Predictions on What to Expect in 2017

Marketing

By Kit SmithNov 29 2016

...be used for. [bw_also_like id=”73745″] Instagram trends for 2017 Instagram Stories In August, Instagram launched Stories, which was in no way similar to Snapchat Stories. Except that photos and videos will vanish after 24 hours. And you can use a range of filters or add text and drawings to your con...

blog article

5 Ways to Navigate Social Media Influencer Marketing

Marketing

By Michelle GoodallDec 20 2016

...ial media influencers, such as Tesco Mobile, Brandwatch, Pai Skincare and Direct Line, have clearly defined, how campaign objectives are related to brand reach but also the targeted impact on brand perception, delivery of key messages, customer acquisition, retention, advocacy and other measurable ma...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.