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By Sean CampbellNov 28 2017
...never heard a complaint that a vendor gave a proof-of-concept or demo too early on. Quite the reverse, actually. We often hear grumbles that sales reps spend way too much time on the slide deck before getting to the good part. Though some customers may enjoy the PowerPoint view of a product, others c...
By Ksenia NewtonDec 15 2023
...itter or Reddit. Focus Groups and Surveys Another common way to do brand research. You can get a very good understanding of your brand awareness, particularly among specific groups (depending on how you conduct the survey). You again get sentiment from these, but you can also get some very in-depth q...
By Kristian BannisterNov 27 2017
...ion: When the recipient engages with the bold call-to-action buttons to watch, or add to a personal list, the algorithms Netflix uses will learn more about that person’s taste. Next time, the recommendation Netflix sends will be even more on point. Starbucks: Connecting bricks and clicks Starbucks is...
By Gemma JoyceDec 11 2017
...ess covfefe, with only around 20% of the sentiment-categorized mentions being negative. 16.6k upvotes on Reddit and a helpful tweet from @CaitlinMoran later, and we had 25k views. https://twitter.com/caitlinmoran/status/886910065365700608 Read it here. 3. Data Reveals the Extent of the Backlash to th...
By Josh BoydFeb 9 2018
...left you stranded somewhere. This week’s listen-a-long album is Jackson C. Frank’s self-titled 1965 folk classic: A corrupt official walks into a bar… Journalism is having a bit of a rough time. Even digital publishers like Buzzfeed are laying off staff left, right, and centre. Nowadays a huge inves...
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