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blog article

Social Business Strategy: 2017 Will Be About The Experience

Marketing

By Joakim NilssonDec 14 2016

...luck! [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/the-social-outlook/” button=”GET THE REPORT” title= “Social benchmarks for every business” image=”https://www.brandwatch.com/wp-content/uploads/2016/09/thumb-resize.png”]Discover which brands are winning and losing on social. See how...

blog article

Case Study: A Global Look at #GivingTuesday With Brandwatch Vizia

Marketing

By Martin CarterDec 13 2016

...around the day. The hashtag became the number one trend on Twitter at around 8am and stayed there all day, producing hundreds of mentions of the hashtag every few seconds. How we made Giving Tuesday a success in the UK As Brandwatch clients, we knew the data would be able to help us cut through the n...

blog article

What’s the Secret to Good Content Marketing? Think Like Pixar, Not a Publisher

Marketing

By Magnus LinklaterJan 24 2017

...for the sake of keeping to schedules or being on trend. Every piece of content contributes to the end goal of establishing expertise and authority by delivering relevance and value to the receiver. Content does this by connecting with receivers. Again, this is something Pixar does well and conventio...

blog article

How Twitter Changed Marketing: Ten Influential Twitter Campaigns

Marketing

By Dinah AlobeidMar 21 2016

...gns” button=”Get the guide” url=”https://www.brandwatch.com/guides/campaign-measurement/” image=”https://www.brandwatch.com/wp-content/uploads/2015/02/CampaignMease-Thumbnail.jpg”]Learn how to turn campaign measurement into a competitive advantage.[/bw_banner_cta] We uncover the top 10 Twitter campai...

blog article

Brexit Data: Post-Truth Politics and the EU Referendum

Online Trends

By Gemma JoyceMar 21 2017

...e on the data. Got questions? Email us react@brandwatch.com [bw_banner_cta type=2]Check out the Brandwatch Analytics platform in action.[/bw_banner_cta] Post-truth, alternative facts, and fake news have become popular phrases, but can we measure the effect? The Brandwatch React team is on it with the...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.