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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

All About the Clothes? Top 10 Moments of New York Fashion Week SS2017 on Social

Online Trends

By Gemma JoyceSep 16 2016

...r voices is an interesting indication of where fashion week reporting is heading. Are you a journalist looking to cover our data? We have plenty on NYFW. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React team took a look at the data behind...

blog article

Bumper Stickers & Social Data: How Trump and Clinton Supporters Measure Up

Marketing

By Benjamin SchaeferOct 7 2016

...of Clinton and Trump supporters, we used the Brandwatch Audiences tool to search for would-be voters. This search was limited to individuals in the United States with three possible hashtags for either candidate. For Hillary Clinton supporters, we searched for #imwithher, #hillyes, and #Hillary2016....

blog article

The Best Instagram Campaigns and Why They Work

Marketing

By Kit SmithOct 21 2016

...//www.instagram.com/p/BKpxDmOhjaD/ The disturbing trend is slowly revealed: Louise is holding an alcoholic drink in almost every photo. She’s actually a creation of Parisian agency BETC in an Instagram campaign called “Like My Addiction” which was about raising awareness of alcohol addiction, and the...

blog article

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

Marketing

By Dinah AlobeidNov 14 2016

...sumers specifically want and need based on actual feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official...

blog article

Fights, Memes & NASA: Black Friday on Social Media

Online Trends

By Gemma JoyceNov 25 2016

...). We’ll get to that later. Meanwhile, an obvious trend is the prominence of Black Friday conversation outside of the US. While geo-tagged tweets don’t represent the whole of the conversation (mentions go beyond Twitter, and not everyone allows Twitter to geo-tag their tweets), they’re a good indicat...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.