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By Gemma JoyceSep 16 2016
...r voices is an interesting indication of where fashion week reporting is heading. Are you a journalist looking to cover our data? We have plenty on NYFW. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React team took a look at the data behind...
By Benjamin SchaeferOct 7 2016
...of Clinton and Trump supporters, we used the Brandwatch Audiences tool to search for would-be voters. This search was limited to individuals in the United States with three possible hashtags for either candidate. For Hillary Clinton supporters, we searched for #imwithher, #hillyes, and #Hillary2016....
By Kit SmithOct 21 2016
...//www.instagram.com/p/BKpxDmOhjaD/ The disturbing trend is slowly revealed: Louise is holding an alcoholic drink in almost every photo. She’s actually a creation of Parisian agency BETC in an Instagram campaign called “Like My Addiction” which was about raising awareness of alcohol addiction, and the...
By Dinah AlobeidNov 14 2016
...sumers specifically want and need based on actual feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official...
By Gemma JoyceNov 25 2016
...). We’ll get to that later. Meanwhile, an obvious trend is the prominence of Black Friday conversation outside of the US. While geo-tagged tweets don’t represent the whole of the conversation (mentions go beyond Twitter, and not everyone allows Twitter to geo-tag their tweets), they’re a good indicat...
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