Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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...Hear how PVH made social intelligence a centerpiece of their consumer insights...
...At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-based marketing campaigns. We explore the issues with brand loyalty today, and the risks and rewards of doing value-based...
Effective data segmentation presents companies with the opportunity to answer pressing questions and derive insights faster and at scale. In this guide, we’ll cover: How to approach data segmentation The different ways of segmenting data, and when to use them Trend analysis: Diving into topics of in...
...There are so many ways to measure the success of a marketing campaign, from the very beginnings, through to the ongoing iteration and the end-of-campaign reporting. In this guide, we'll take you through seven ways marketers can employ online consumer insights to measure campaign performance....
...Learn how Metia doubled their ROI from lead generation with Brandwatch Audiences....
...te better insights and outcomes. Drawing from the experience of experts within Brandwatch who work with our biggest pharma clients, this guide will take you through core use cases including: Understanding key opinion leaders Conference and event tracking Crisis management and adverse events And much...
...ical tips for improving how quickly you can generate and act on insights There’s nothing more crucial to outpacing the competition than the speed at which your organization can generate and act on insights....
...In this guide you'll learn: The importance of effective insights flow How organizations at different maturity levels can approach improving in this area Best practices for distributing insights in your organization To be effective, insight needs to flow in all directions within a company....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.