[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Dave ChaffeyFeb 19 2013
...mail Marketing book I talk about getting the ‘Sell-Inform-Entertain’ balance right in email communications and the same is true for social media – you see companies both overselling and underselling! Informing and entertaining through different types of content are key to keeping your audience engage...
By Joakim NilssonMar 25 2013
...now heavily driven to utilise the plethora of easy-to-use social media tools and technologies, enabling theoretically anyone with access to an Internet connection with a voice. However, it’s not the brand’s adoption of social media that has been driving this change, they are merely playing catch-up w...
By Glenn WhiteApr 17 2013
...d to be bespoke and specific; trying to make a one-size-fits-all solution isn’t the answer. We did learn a lot from this project though, and it’s this process and the freedom to fail that helps us develop so many great features that do get into the app. We will of course be regrouping and coming up w...
By Jasmine JaumeMay 13 2013
...d in my last one we were acquired by a very large company. I love working in a fast-paced startup environment, so a large corporate didn’t work for me! I left and started consultancy, and was asked to give a presentation on social media. I became very interested in social media and spent morning, noo...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
