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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

How to Use Reddit for Product & Consumer Research

...ch new source of consumer intelligence to inform: Competitive Intelligence Customer experience and support Audience analysis Influencer research As well as best practices for analyzing the unique data that Reddit offers. Learn how to use Reddit data to inform your competitive intelligence, customer e...

Hospitality report thumbnail
Report

Hotel, Ristoranti e Viaggi: I trend dei consumatori sull’ospitalitĂ 

In questo rapporto, ci addentriamo nel modo in cui i consumatori discutono del settore dell'ospitalità online. Scoprirai: I consumatori preferiscono cenare fuori o mangiare in casa? Cosa fa arrabbiare i viaggiatori d'affari? In che modo l'ansia climatica influisce sul settore dei viaggi? Come sta ca...

Report

The State of Moral Marketing

How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years. Learn about moral marketing from brands like Nike, Dick's Sporting Goods, Patagonia, Converse, and more. How can bran...

Guide

Measuring Campaign ROI Using Social Media Analytics

To truly understand the results of your campaign, you need the big picture. Using Nike and other real world examples, we'll take you through the metrics that are important and how to use them. So you’ve invested a lot of time, effort, and capital into a major campaign for your brand or client. It’s...

Guide

Real-time Marketing and the Dynamic Customer Experience

...Make real-time work for you. Dynamic customer experience and real-time marketing will be the answer to many marketers questions in 2018. Get a head start by downloading our guide. Understand the factors needed for a successful strategy Achieve social media effectiveness Improve conversion rates Drive...

Monzo Case Study
Case Study

Monzo, caso di successo

...Scopri come il social listening genera valore per Monzo...

Report

Travel, Leisure, Tourism: Consumer Trends in Hospitality

...How is the conversation around hospitality and travel changing over time? Take a deep dive into the insights and trends in our latest research....

Report

UK Mental Health Study

...We analyzed over 4 million conversations to understand how mental health is discussed online...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.