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[New Report] State of Social 2024

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blog article

How We Approach New Ideas and Embrace the Freedom to Fail

Marketing

By Glenn WhiteApr 17 2013

...d to be bespoke and specific; trying to make a one-size-fits-all solution isn’t the answer. We did learn a lot from this project though, and it’s this process and the freedom to fail that helps us develop so many great features that do get into the app. We will of course be regrouping and coming up w...

blog article

Three Wise Men: An Interview with SM Technology Specialist Ian Cleary

Marketing

By Jasmine JaumeMay 13 2013

...d in my last one we were acquired by a very large company. I love working in a fast-paced startup environment, so a large corporate didn’t work for me! I left and started consultancy, and was asked to give a presentation on social media. I became very interested in social media and spent morning, noo...

blog article

What is Citizen Journalism and How Does it Influence News?

Marketing

By Gina HortonSep 18 2013

...stories of any event they deem newsworthy. Rbutr.com is another app that helps journalists out with public opinion, using crowdsourcing to provide arguments and counter-arguments on a number of different subjects. What qualifies as news?   But for something that was once a revolutionary addition to...

blog article

Who Runs the Social Media World: Men or Women? [infographic]

Marketing

By Alex HillsbergMar 25 2014

...2013, an infographic published by FinancesOnline.com presents a quick review how women rule social media today in six significant areas. These “areas of dominance” establish women as a key demographic unit in social media (and the Internet by extension) that brand marketers and content providers wil...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.