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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

A Decade of Data

...nline slang has changed over time How the emotions we share online change from year to year What big trends like diets and mobile games look like as they come and go over time 10 years of social media data reveals how trends have come and gone, how emotions have changed, and how the language we use h...

Guide

The Guide to Becoming Consumer Fit

...nsumer Fit. Their survival depends on it. Consumer Fit organizations make effective decisions based on a deep, real-time understanding of their consumers and buyers, competitors, and the market....

Case Study

Virgin Holidays

...Bringing award winning innovative content discovery to the travel industry...

Report

The 2018 Brand Visibility Report

We spent four months analyzing 250 million images shared online to find: How often each brand is photographed online 📸 Most visible brands by location 🌏 Which brands are pictured most by influencers 💅 The sentiment attached to each brand’s images 😄😡 And the 100 most visible brands online 🤓 250 milli...

PVH Case Study
Case Study

PVH

...Hear how PVH made social intelligence a centerpiece of their consumer insights...

Report

The 2017 Brand Visibility Report

We spent four months analyzing 100 million images shared online to find: How often brands are photographed online The demographics of those sharing images Which brands are pictured more by influencers The sentiment attached to each brand’s images And the 100 most visible brands online   100 million...

Guide

Agency Guide: How to Use Social Insights to Increase ROI

...Guide: How to Increase ROI from Social Insights...

Report

Emojis and Emotions

...people communicate with each other, reducing face-to-face interactions to conversations over social media. For this report, Brandwatch, BuzzSumo, and Falcon.io joined forces in exploring the world of emotion on the internet to help companies and their marketing teams make better decisions in communi...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.