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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

How Marketers Can Own Customer Experience (CX) in 2020

Businesses everywhere are in a ‘battle for mindspace’, trying to win the attention and loyalty of more customers. But how can businesses set themselves apart from the competition? In this guide we’ll share good practice and advice on how to: Bring the voice of the customer into decision making Stay...

Report

Brand Comparison: Apple Music vs Spotify

Apple Music and Spotify have been battling it out for years, so we wanted to see how they compared. From sentiment around the brands to discussion topics, we take a look social data to find out where the two brands stand. Read the report now to see all the data and how we got it. Brand Comparison: A...

Case Study

Cubaka

Guide

Forums: The Secret Online Intelligence Gold Mine

...e different types of forums you can study in Brandwatch and how to use this data to inform: Customer care Product development Market research Content strategy Risk mitigation You’ll also read examples from Brandwatch customers using forums to inform their strategy already. Online forums can help you...

Guide

How to use Google Business Profile to engage and attract new customers

...cal ways to optimise your Google Business Profile How to leverage your Google reviews with Brandwatch to engage and attract new customers...

Case Study

Gorillas

Voice of the Customer
Guide

Advance Your Organization’s Voice of the Customer Strategy

In this guide you’ll learn: The importance of leveraging the voice of the customer (VoC) for better decision making How organizations at different maturity levels can approach improving their VoC strategy Practical tips on improving VoC strategy within your organization, with real client examples Le...

Guide

The 2020 Guide to Expert Crisis Management

When a crisis hits, it’s critical to be ready. This updated crisis management guide for 2020 is designed to give organizations the best possible chance of getting through a crisis, based on what we know to be best practice. Discover how to: Plan effectively Monitor comprehensively Assess intelligent...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.